As we close out 2024, I'd like to take some time to reflect on all of the awesome design projects I worked on this year. I was able to meet and work with some amazing people this year, and I'm so grateful for each and every client. That being said, let's take a closer look at these branding projects :)
1. Logo Design for Wellness Woofs - Miami, Florida
Starting off with one of my favorite projects of the year, we have a logo design for Wellness Woofs. Wellness Woofs is a community in the Miami area that aims to connect foster & shelter dogs to their forever homes through yoga, pilates, and other wellness events. This logo design was created to have a chic, beachy, and rich feel to align with the overall vibe of the brand and its target audience. This visually appealing logo also opens up opportunities for revenue through merchandise sales.
The dog in the logo represents the overall mission of Wellness Woofs. We also included a palm tree and surfboard to match the beachy Miami/Cali landscape where Wellness Woofs is located. This logo is fully hand-drawn adding character and making it one-of-a-kind. Variations of the logo were also created and provided to the client for use on various products and scenarios (hats, shirts, dog bandanas, dog bowls, banners, social media, etc.).
When asked about their experience with Asho Designs, Alexa and Cory Arnowitz, the Founders of Wellness Woofs had this to say: "Amazing, listens and executed beyond what we imagined. TYSM."
If you're interested learning more about Wellness Woofs and their events, visit their website.
2. Brand Identity for Maggie Marshall (Realtor) - South Carolina
For this project, we developed a full brand identity for Maggie Marshall, a Realtor based in coastal South Carolina. This brand identity included a primary logo (with variations), 4 secondary logo variations, a color palette, typography suite, business card design, 5 brand illustrations, and directions on how to implement the visual branding assets. For this project, I worked closely with the client to turn her vision into reality. We developed a classic and elegant design that conveys the message of Maggie's core values: professionalism, loyalty, and reliability.
For her brand, the client wanted a subtle coastal feel to match the location of her business (coastal South Carolina), so we incorporated these coastal elements through the color palette and hand-drawn brand illustrations. This beautiful 6-color palette was crafted by thoughtfully choosing colors that symbolize core values such as professionalism, honesty, knowledge, etc. and also reflect the common colors associated with coastal living.
By implementing a house into the primary logo, Maggie Marshall's clients can easily recognize that she is a residential Realtor. The secondary circular logos, are useful for smaller spaces such as social media and marketing materials such as notepads, stickers, magnets, and stamps. Finally, the 5 brand illustrations help add character and personality to the client's brand. These illustrations can be used on marketing materials, social media posts, and on the client's website.
Incorporating all of the elements of Maggie's new brand identity, we created classy business card that is too pretty to throw away. It features a QR code that links directly to the client's site for quick and easy access, as well as all of the essential contact info for the Realtor.
Overall, this brand identity was designed to be timeless, so that the client can use it for years to come - A worthwhile investment. I had a great time working with on this project with the client, who was thrilled with the outcome!
3. Mini Brand Identity for La Guinguette Du Bignon
La Guinguette Du Bignon, is a guinguette coming in 2025 to La Ferme (Farm) Du Bignon, in Chanverrie, France. A guinguette is a French "seasonal open-air venue where people can enjoy sharing charcuterie boards, having drinks, and attending outdoor concerts." The guinguette will feature well-being workshops and great moments of connection.
For this project, we developed 2 primary logo variations, 2 secondary logo variations, 4 brand icons, 2 cup mockups, and a menu template. The client and I worked together to create a logo and brand design that is warm, joyful, and welcoming to their visitors, which aligns with the overall goal of the guinguette. The sun symbolizes warmth and joy, while the hand-lettered wordmark conveys fun and groovy vibes. We also pulled colors from the preexisting color palette of the farm to complement the parent farm's branding. This brand design was created using my pre-made sun brand kit, which was a perfect fit for the guinguette.
To ensure the brand is cohesive across the business, we created a menu design that the client is able to edit once their menu is finalized. This menu design features an easy to read layout with titles, menu items, and item descriptions. It also implements the new logos, color palette, typography, and hand-drawn brand icons to add personality.
I'm so excited to see how the client uses their new brand assets when they open in 2025!
Bring on 2025!
If you read this far, thank you! I am so grateful for all of these clients as well as all of my supporters. It has been a great year for design and Asho Designs. Wishing everyone a healthy and happy New Year, and I can't wait to see what's in store for us all in 2025.
- Ashley