SistersInFaithCo Brand Identity by Asho Designs
Included in this Brand Identity Project:
- Logo Family
- Primary Logo
- Secondary Logos
- Submark Logos
- Wordmark Logos
- Color Variations and Multiple File Types
- Brand Color Palette
- 2 Font Logo Suite (Heading Text and Body Text)
- Brand Style Guide
- Social Profile Graphics
Project Description:
The SistersInFaithCo brand identity was designed to capture the spirit of community, encouragement, and joy at the heart of this Christian lifestyle and clothing brand. Inspired by the bond of sisterhood and the energy of coastal living, the primary logo features two sisters carrying surfboards—a playful yet meaningful symbol of walking together in faith. This illustration sets the tone for a brand that feels approachable, uplifting, and rooted in shared connection.
From the core illustration, we expanded the system into submarks, wordmarks, and secondary logos, each offering flexibility for different touchpoints like apparel, accessories, packaging, and social media. These variations keep the brand recognizable while giving it the adaptability needed to thrive across both print and digital platforms. The surf and wave-inspired details weave the story of adventure, resilience, and faith into every mark.
The visual identity comes alive through a palette of soft pastels paired with brighter, joyful hues—colors chosen to reflect warmth, positivity, and a welcoming spirit. Typography plays an equally important role: a whimsical display font conveys creativity and personality, while a clean sans serif body font ensures readability and balance. Together, these design elements create a visual language that feels fresh, fun, and meaningful.
To ensure SistersInFaithCo has the tools to grow with confidence, we completed the project with a comprehensive brand style guide. This resource provides direction on logo usage, colors, and typography, empowering the brand to stay consistent as it expands its social media presence and product line of apparel and more! More than just a logo, this project built a visual story that reflects the brand’s mission—to plant seeds of faith through daily encouragement and creative products that reflect Christ's love.
Read what Katelynn of SistersInFaithCo had to say about her experience working with Asho Designs: "Working with Ashley was such a blessing! From the very beginning she listened closely to our vision for SistersInFaithCo and captured it perfectly in the branding and logo design. She was patient, creative, and professional throughout the whole process, and she made sure every detail reflected our heart and mission. Ashley not only delivered a design we love, but also made the experience enjoyable and stress-free. We’ve received so many compliments on our branding, and it’s been such a strong foundation as we continue to grow and relaunch. I would highly recommend Ashley to anyone looking for a thoughtful, talented, and dedicated designer!" ★★★★★
SistersinFaithCo Links:
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