La Guinguette Du Bignon Brand Design

This brand identity project was created for La Guinguette du Bignon, a charming open-air venue set on La Ferme Du Bignon in the French countryside. Opening in June 2025. A guinguette is a French "seasonal open-air venue where people can enjoy sharing charcuterie boards, having drinks, and attending outdoor concerts." The guinguette will feature well-being workshops and great moments of connection. Designed by Asho Designs, this visual identity captures the warm, inviting, and nature-connected atmosphere of the venue, blending natural charm with modern simplicity.

The branding centers around earthy tones used in the parent farm's branding, sun-inspired motifs, and playful typography that reflect the venue’s spirit—joyful gatherings, fresh farm-to-table offerings, and a relaxed, community-focused ambiance. From drink cups and menus to signage and digital elements, every design detail reinforces a cohesive brand story rooted in sunshine, nature, and authentic French hospitality. The client is able to sell apparel, stickers, and more with these designs as well as promote their brand with other marketing materials.

Icons, typefaces, and layouts were chosen to be easily scalable and recognizable across physical and digital platforms, making the brand both practical and emotionally resonant. Whether guests are sipping a cold brew under string lights or wandering through nearby sunflower fields, the brand design enhances their experience with warmth and consistency.

This identity not only distinguishes La Guinguette du Bignon visually but also deepens customer connection by aligning the aesthetic with the venue’s core values: community, sustainability, and celebration. The designs are 100% hand-drawn by Asho Designs aligning with the personable, homemade feel of the brand. This brand design was created by using one of my premade brand kits as the foundation.

The client and founder of La Guinguette Du Bignon, Marion, was very happy with the final result. See what she had to say: "Ash did an incredible job designing the logo for La Guinguette du Bignon! She perfectly captured the essence of the project, blending a retro and warm atmosphere with a unique identity that stands out. Her creativity, attention to detail, and professionalism made the whole process smooth and enjoyable. The final result exceeded my expectations, and I couldn’t be happier! Highly recommend working with her if you're looking for a talented and passionate designer."

Included in this Brand Package:

• Primary Logo
• 3 Logo Variations (+ color variations)
• 2 Brand Fonts
• 2 Cup Mockups (Beer & Coffee)
• 1 Menu Design (+ Mockup)
• 4 Brand Icons
• Process Video (for social media)
• 20+ Social Media Graphics
• Social Media Profile Image
• Brand Board