Annika Kathleen Brand Identity by Asho Designs

Included in this Brand Identity Project:

Logo Family
- Primary Logo
- Secondary Logos
- Submark Logo
- Wordmark Logo
- Color Variations and Multiple File Types
Brand Color Palette
Brand Style Guide
Social Launch Graphics

Project Description:

After following each other on social media for so long, I was thrilled when Annika of Annika Kathleen: Creative reached out to collaborate on her new visual identity. Annika is a content creator who films, edits, and delivers all of her storytelling from a single device. Operating under the username @annikas.iphone on Instagram, she captures content for weddings, brands, and events across South Florida, New England, and beyond. Her work is soft, nostalgic, and deeply intentional, and the goal of this brand project was to create a design system that reflects all of those qualities with clarity and personality.

Brand Direction: Timeless, Romantic, and Inspired by the Places She Serves

The heart of this brand identity is inspired by the places Annika works most often. South Florida and New England share a quiet, understated beauty, with airy light, soft colors, and a sense of calm. The brand needed to capture that feeling while reflecting Annika’s distinctive style of storytelling—bringing memories to life, noticing the details others might overlook, and transforming everyday moments into lasting keepsakes.

The overall creative direction blends coastal charm, romantic simplicity, and a warm sense of connection. This allowed us to create a look that feels true to her personality and instantly recognizable to her future clients.

Primary Logo: A Coastal, Delicate First Impression

The primary logo features a refined serif paired with a soft script, as well as a delicate shell illustration. The shell symbolizes the coastal regions where Annika creates most often, with a nod to both South Florida beaches and peaceful New England shores. The typography reinforces her signature mix of elegance and ease.

This logo is ideal for moments where Annika needs to introduce her brand with confidence. It carries a sense of grace and professionalism while still feeling romantic enough for a wedding based business.

Secondary Oval Logo: Capturing the Little Details

The secondary oval logo is filled with meaning. It includes a bouquet of flowers and a pair of polaroid photographs. These symbols highlight Annika’s ability to capture the small but significant details. The florals represent the beauty and softness of weddings and events. The polaroids symbolize the way she preserves candid, authentic memories between friends, families, and couples.

This secondary mark works beautifully for watermarks, stamps, stickers, and social media. It tells the story of what she does without needing any additional explanation.

Wordmark Logos: Simple, Versatile, and Always On Brand

To ensure flexibility across platforms, the brand includes multiple wordmark variations. Some feature floral embellishments while others keep the typography minimal and clean. These versions are perfect for profile images, graphics, marketing materials, and digital layouts. They keep the identity cohesive while giving Annika plenty of creative options.

Color Palette: Soft Greens and Coastal Blues

The color palette draws directly from New England summers and gentle coastal tones. It includes soft greens, muted blues, and an airy cream that acts as the foundation. These colors feel calm, relaxed, and natural. They are inspired by sea foam, fresh florals, warm sand, and light filled days by the water.

This palette supports Annika’s filming style perfectly. It allows her content to shine while giving her brand a consistent and recognizable aesthetic. The colors feel feminine, modern, and grounded which resonates well with her audience of brides and creative business owners.

Typography: Structure Paired With Natural Movement

The brand uses a blend of a refined serif and a soft script to create a voice that feels thoughtful and artful. The serif adds structure and clarity. The script adds warmth and personality. Together they communicate Annika’s values. She is organized and professional, yet also creative and connected to the moments she captures.

The finished brand identity for Annika Kathleen Creative feels calm, connected, and authentically her. The logos, colors, and typography work together to reflect her timeless and artful approach to content creation. This project highlights the power of thoughtful brand design and how visual identity can support the heart behind a business.

Read what Annika had to say about her experience working with Asho Designs: "Working with Ashley on my branding was such a great experience. She was incredibly professional, attentive, and so fun to work with from start to finish. She really listened to my vision and brought it to life in a way that felt true to me and my content. The process was smooth, creative, and super organized, and I’m so excited to start using my new branding. I would absolutely recommend her to anyone looking for thoughtful, high-quality design work!" ★★★★★

Annika Kathleen Links: